Coda Systems Ltd, the UK’s leading stockist/distributor of contact probes and interfacing components based in Braintree, Essex, has increased profits and significantly reduced its administrative costs following the creation of its new website created by Dominion in June 2005 and re-launched this month.

A far more comprehensive range of products is offered on the website than could ever have been shown in its previous printed catalogue. In fact Coda has boldly made the decision not to print any further catalogues. The website has been so successful that it forms the basis of all marketing activities. The increased product range means that Coda creates more new customers than ever before. In January, it activated more new customers than in any month in its 26 year history. Around 60% of these new customers were as a result of using the website and many of these were non UK customers.